Archive | May 2014

Airport Kickstarter-ing

So a BHAG is supposed to be hard, that’s the idea. And let me tell you, 12 Kickstarters in 12 months is certainly hitting the goal of being Hard.


The last few weeks I’ve spent prepping the Castle Dice Expansion Kickstarter, shipping the Meeple Decks (early! Bam!), and trying to figure out what is going on after the Castle Dice expansion.

If that was all I had to do, it would all be possible to plan it all out and get on a hard schedule. But life has a way of throwing curves…



Shipping the Meeple Decks with Shopstarter has been a learning curve, and honestly, the software is missing some key features. But slow and steady wins the race when it comes to shipping, so I just try to get our 20-30 packages a day while I keep making progress in other areas. A few of the add-ons are slowing a few packages out, and only about 80% of the backers have filled out their surveys, but I’m still way ahead of schedule on these. One of the benefits of being good at production (thanks Jordan!) is that it gives you some breathing room when it comes to shipping. I even had time to send out a set of “test” packages to make sure my shipping choices were going to work before I worked on the bulk of the packages.

Castle Dice Expansion


Been working hard with Jay on getting this expansion ready to launch on Kickstarter. Castle Dice is really dear to me so even more than normal, I’m worried about the campaign before it even launches. Being an expansion is going to make it challenging. I’m hoping to get a lot more people to try the base game through the campaign as it’ll help fund the expansion. Fun to 11 doesn’t have great retail penetration, so hopefully all the good reviews I’m putting gin the campaign will really help expose the game to more players.

I was ready to hit “Launch” on Friday when one of the partners in Fun to 11 (Kai) pretty much told me that was a stupid idea – launching a campaign on Friday is apparently bad. So I decided to hold off until Monday. Of course, Monday I was planning on being in Kansas City starting a drive from there back to central PA with my step mom. Launching a Kickstarter from the road is not something that I think most would recommend. But I’ve got 12 of these things to get done, and delays are not tolerable. So, the plan was “Fly to Kansas on Sunday, launch on Monday.” Then weather happened, and I ended up getting stuck in the Chicago airport overnight. This was my bed last night…



(If my grammar is bad on this post, I blame this)

Right now I’m still in Chicago waiting to get on a plane to Kansas City. I’ll probably launch the Castle Dice campaign from the airport in Kansas City. That will be a new one for me for sure! I’ll monitor the campaign from the road and see what I can do to build momentum.

The Next Campaign


I had another product lined up, but the developer has fallen off the planet as far as I can tell. Pretty frustrating actually as we had already started getting artwork done. If I don’t hear from him this week, I’ll have to move up one of my other ideas, which honestly aren’t’ that flushed out yet (no printer quotes, etc…). So the next few weeks look to be quite busy for me. I also have a wedding to go to in Seattle, which should be a nice break and give me time to get some work done on the long flights. Plus, the guy getting married might be working with me on one of my BHAG campaigns… (always hustling 🙂 )


Luke –

…Oh look, my next flight was just cancelled… maybe I’ll be launching from Chicago after all…