Rough Month for the BHAG
I’m 5.5 months in and just 4 Kickstarters down. On the good side, all of them have funded, 2 of them have already shipped, and the last one went much better than I had hoped. Bam!
On the bad side, I’m 5.5 months in and I’ve only got 4 Kickstarters going.
The KS I had planned to be next had the creator back out. I had some big plans for some socially interesting projects, but those will take a longish time to cue up – they can’t be rushed. The time taken up by shipping has left me with a pretty tough decision that gets to the core of what I was trying to accomplish with the BHAG. Was it to do 12 Kickstarters just to hit that number, or was the real goal to do 12 Kickstarters that create an arc, a story, and that leave me with a greater insight into what is possible with crowdsourcing?
I know one thing I won’t do, and that’s rush a project so that it ends up as something that I’m not proud of. Product mistakes live with you forever – there is zero point in doing that just to hit a magic number. Bad things happen…
So, do I re-scope my projects so that I can get 12 done or do I reduce the number and try to more “relevant and interesting” projects. Tough call. Going to have to think about this for a while.
Luckily, I’ve got a project that I am putting time on now that I think has great potential (a partnership project with a good friend of mine). I’m thinking this one could be ready for KS fairly quickly, and if I can do some parallel development on another idea in the meantime, I can get back on track to 12… maybe…
Update on Existing Campaigns
Meelpe Deck – All shipping done.
How to Human – All shipping done.
Holiday Break – All artwork in-house. Time for heavy word-editing.
More Castles – Campaign closed very strongly, particularly for an expansion. Over 150 copies of the base game sold through this campaign, which portents well for retail sales going forward (it also means Fun to 11 isn’t doing a good job at getting the product into retail stores, but it’s not like we try that hard…).
Update on Shopstarter
I have a love/hate thing going on with Shopstarter right now. There are a few UI quirks that drive me nuts. But what it does well, it does well. I’ve already logged over $2K in add-ons and store sales. That said, the amount of time it’s taken me to work with the odd UI and data entry issues has been kind of extreme…