The End of the BHAG

train wreck imag
Well, it was a fine effort. I got 4 Kickstarters done in 5 months before I hit some serious snags. I was still hopeful that I could get the other 8 done before the end of the year and was on track with some great projects, but then a few things happened that have caused me to wave off the BHAG.

BHAG Killer #1

Irish Lap dance
The Lap Bomb*
. I received a call out of the blue about 6 weeks ago. It was from someone I’ve done a lot of work with in the past, asking if I would be available for a new project. In the course of just a couple of days, that call turned into an offer. The project is one of those rare projects that just don’t come around very often and it fits my skill set exactly. It’s also for a client that is important for my long-term career. There is no way for me to turn this project down without feeling incredibly irresponsible and selfish. I pride myself in having a high-level of dedication to clients, it’s what I’ve built my consulting business on. There is just about no way on earth for me to do this project AND 8 more Kickstarters this year.

BHAG Killer #2 (and #3)

Falling in love with 2 of my planned upcoming Kickstarter projects
. I knew that doing all of these Kickstarter projects meant I couldn’t give each one 100% attention, and I was good with that. I told myself that the #1 thing I wouldn’t compromise on is product quality. If the marketing suffered, or my social networking, then so be it. Recently, two projects I was working on became much more important to me than I expected. And because of the types of products they are, they would take a lot of time to get right. If I rushed them just to be part of the BHAG, I would have likely regretted it for a long long time.

In addition, both of these projects are also being done with partners who I consider great friends. I just can’t see giving them (the products and my good friends) anything less than my best just so that I can hit my BHAG.

Between the love of these two products and my lap bomb, it was clear that the BHAG had to go.

What’s Next?


Project “Lap Bomb” is going to be taking up a lot of my time until the first major chunk of work (then it settles down to a more predictable development-style schedule and perhaps some staff to help me). The two projects that I’m super excited about will take up a bunch of my time as well. I’ve got some other friends who want to work with me on future projects, but I’ll need to be selective on that for awhile. I’m also 100% committed to delivering Kickstarter project 3 and 4 on time (and I’m still on track there thanks to Jay!).

Fun to 11 will be transitioning into something different at the end of the year as well. Kai and Dave are just too busy with other work entanglements, so I’ll need to manage that shift as well. I am super proud of all the things Fun to 11 has accomplished and I want to keep producing product through the company at a reasonable pace (NOT 12 a year…what was I thinking?). This means figuring out how to handle distribution and shipping, and those plans are coming together nicely.

But What of the Other BHAG Projects?

lamp bulb tulips

I’m going to use this space to talk about some of the planned Kickstarters that I’m abandoning. If any of the ideas spark you, feel free to take them and do with the idea what you will. I would love to see some of these things happen and just because I’m not going to have time, it doesn’t mean they don’t deserve to be made!


* – “Lap Bomb” is a term for a bunch of work that gets “dropped on your lap” when you weren’t expecting it. Usually it refers to a boss dropping a bunch of work off to a subordinate at 4:45pm and requesting that it’s done by the next morning (as boss leaves the office)

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